Website migration
We rebuild and move the therapist website with a URL map, structured for search and AI answers.
Therapist Website Studio lists the URLs you already have, rebuilds the practice site in bespoke HTML with fees and services marked up in structured data, then maps every changed address with permanent redirects. The domain stays in your name. Google’s site-move guidance is the standard we work to; redirects and monitoring follow that process while rankings settle.
Example bespoke sites
Alder Quay is a designed example of a multi-route practice site. It shows the layout after a rebuild, not a migration we have published as a before-and-after.

Couples therapy · Bristol or online
For the pattern between you
Two adults. You can come together, or one of you can write first. 60 minutes · £90.

- 1
Who is in the room
Couples therapy is for two of you. Relationship therapy is for one person, when the other is not coming.
- 2
The fee is on the page
£90 for 60 minutes, in Bristol or online, before you decide to write.
- 3
A short note
Names, an email, and in person or online. You do not need to tell the story in the form.

Relationship therapy · one person
When you want to look at it alone
£90
60 minutes. For one person who wants to understand a relationship, when the other person is not in the room. Same fee as couples therapy.
Bristol or online. Cancellation sits on the same page as the fee.
Names, an email, and where you would like to meet. Leave the story of the relationship out of the form.
Alder Quay Therapy
Bristol · Couples and relationship therapy
Designed example
SEO, AI AEO and language models
After the move, answers need the new facts.
A move can leave answer engines quoting retired URLs. We pair crawlable HTML and structured data on the new pages so Google, ChatGPT, Claude and Perplexity retrieve current fees, not old ones.
Google
Search · AI Overviews · Gemini
Google recrawls after redirects and a submitted sitemap; rankings can fluctuate.
- Googlebot
- Google-Extended
OpenAI
ChatGPT
ChatGPT search can cite the new service URL once it is fetchable.
- OAI-SearchBot
- GPTBot
- ChatGPT-User
Anthropic
Claude
Claude reads the status line and register link on the rebuilt page.
- Claude-SearchBot
- ClaudeBot
- Claude-User
Perplexity
Perplexity
Perplexity can follow redirects to the page that names the offer today.
- PerplexityBot
- Perplexity-User
Under the surface
Redirects beside structured data.
This block is on the page because a migration is still a service site. The sample shows how a fee on the new URL is marked up beside the sentence a person reads.
{
"@type": "Service",
"name": "Individual counselling",
"url": "https://yourpractice.example/individual-counselling",
"offers": { "@type": "Offer", "price": "70", "priceCurrency": "GBP" }
}The website we deliver
A migration is a rebuild with a memory
We decide which pages still describe a real service, retire the rest with your approval, and compose the new site with the same discipline as a fresh build: separate URLs where needed, fees in text, and JSON-LD beside the visible copy.
Wix, Squarespace, WordPress and Webflow can all host a serious therapy site. We move you when the page map, the copy, the structured data or the ongoing care needs what this studio delivers, not because those products are incapable.
| What we put on the page | What we put in the data |
|---|---|
| A URL map and permanent redirects for changed addresses | WebPage urls that match the live routes |
| Fees and services rewritten in HTML | Offer entities linked to each service URL |
| The domain registered in your name | WebSite url on your domain |
| Search Console after launch | Sitemap and fetchable pages Google can recrawl |
The map, the redirects, and the first weeks
When a URL changes we use a permanent redirect from the old address to the new one. Google’s site-move guide expects a deliberate map; rankings can fluctuate while the new URLs settle. We follow that guidance and watch Search Console through the first weeks.
We keep a redirect when the old URL was a real page: a service, a location line, or an article you still stand behind. Retired posts get a deliberate destination or stay retired. Email and DNS are planned so the domain keeps resolving while the site changes.
Search and AI answers after the move
Answer engines often quote an old URL long after you have rebuilt. The new pages carry the same facts in HTML and structured data so Google, ChatGPT, Claude and Perplexity are not left citing a retired fee from an address that no longer exists.
After launch we submit the sitemap in Search Console. Structured data on each service page repeats the fee and the service name a person already reads on screen.
How the move is priced
A migration is a bespoke build with redirect work included in the same packages as a new site. Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. Prices include VAT. Outright is £650 or £995. The figures are on the pricing page; the monthly fee on Managed is management, not paying the site off.
If you are refreshing structure without a platform change, website redesign for therapists describes the same rebuild without the cross-hosting move. Platform-specific notes sit on moving from Wix and moving from Squarespace.
A free website review, or a free consultation
A free website review if you already have a public site, or a free 20-minute consultation if you do not.
Migration priced like a bespoke build.
A migration is priced as the same bespoke build plus redirect work: Standard Managed £149 setup and £49 a month for 12 months, then £39; Growth Managed £249 and £69, then £49; or outright £650 / £995. Prices include VAT. Your domain stays in your name. The monthly fee is management, not paying the site off.
Managed · recommended
£149
setup
+ £49/month
Then Website Care at £39/month after 12 months.
Start your managed websiteGrowth Managed
£249
setup
+ £69/month
Then Growth Website Care at £49/month after 12 months.
Choose GrowthOr buy outright
£650
or £995
Pay in full, or across 3 payments. Those payments are not the managed plan.
See outright pricesPrices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
See what is includedQuestions
- Will my Google positions stay the same?
- No one can promise that. Google says rankings can fluctuate on a site move. We do the URL map and permanent redirects so the change is deliberate, then publish crawlable pages with matching structured data.
- Do I have to change domain?
- Usually no. The domain stays in your name. A new domain is a separate decision with its own map and its own recovery time.
- Can you move a Wix or Squarespace site?
- Yes. Those products are capable hosts. We rebuild on the studio stack, map the old URLs, and use each platform’s redirect tools where the old site still lives during the change.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
Sources
Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.
