Local SEO
We build local search structure for therapy practices with a real room or a clear online area—town, profile and site in the same words, at published website prices.
When you see people in a named town, local discovery starts with a place search and AI answers can repeat that town from pages Google already indexes. Therapist Website Studio writes the town or your online scope in HTML and structured data, aligns the public Google Business Profile with the site where you are eligible, and ships it inside the bespoke build—we do not sell a separate local SEO retainer or promise map-pack positions.
Example bespoke sites
Alder Quay names Bristol; Morrow Lane names Manchester. Designed examples with one clear place each—not live profiles or ranking proof.
Couples therapy · Bristol or online
For the pattern between you
Two adults. You can come together, or one of you can write first. 60 minutes · £90.
- 1
Who is in the room
Couples therapy is for two of you. Relationship therapy is for one person, when the other is not coming.
- 2
The fee is on the page
£90 for 60 minutes, in Bristol or online, before you decide to write.
- 3
A short note
Names, an email, and in person or online. You do not need to tell the story in the form.
Relationship therapy · one person
When you want to look at it alone
£90
60 minutes. For one person who wants to understand a relationship, when the other person is not in the room. Same fee as couples therapy.
Bristol or online. Cancellation sits on the same page as the fee.
Names, an email, and where you would like to meet. Leave the story of the relationship out of the form.
Alder Quay Therapy
Bristol · Couples and relationship therapy
Designed example
Manchester · Online across the UK
Space to work through what matters
Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.
Anxiety
£70
50 minutes
For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.
Grief
£70
50 minutes
For a death, or another loss. There is no date by which you should feel better.
Online sessions
£70
50 minutes
The same counsellor, from your own home, anywhere in the UK.
The first session
A chance to see if this is the right counselling.
We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.
One fee, in the room or online
£70
50 minutes · Manchester, or online across the UK
A short note is enough
Your name, your email, and the Manchester room or online. Please do not include a clinical history.
Morrow Lane Counselling
Manchester · Individual counselling, anxiety and grief
Designed example
SEO, AI AEO and language models
Maps and AI read the same place line.
Local answers quote the place they can fetch. We align site and profile wording so Google, ChatGPT, Claude and Perplexity see Bristol—or online across the UK—the same way a visitor does.
Google
Search · AI Overviews · Gemini
Google can associate the indexed service page with the town written in the first paragraph.
- Googlebot
- Google-Extended
OpenAI
ChatGPT
ChatGPT search may cite the in-room or online sentence from that same HTML opening.
- OAI-SearchBot
- GPTBot
- ChatGPT-User
Anthropic
Claude
Claude reads areaServed when it repeats the town line above the enquiry link.
- Claude-SearchBot
- ClaudeBot
- Claude-User
Perplexity
Perplexity
Perplexity can open the counselling URL named in the internal link anchor text.
- PerplexityBot
- Perplexity-User
Under the surface
areaServed on the service page.
This block is on the page because place and service must stay paired. The sample ProfessionalService carries areaServed beside the visible town.
{
"@type": "ProfessionalService",
"name": "Counselling practice",
"areaServed": { "@type": "City", "name": "Bristol" },
"makesOffer": { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Counselling in Bristol" } }
}The website we deliver
One place story on the site
We put the town you work in—or online across the UK—in the opening lines, on the service page and in the footer, using the same wording everywhere a visitor or crawler reads it. A counselling link such as “Counselling in Bristol” points at the one page that holds the fee, room or online scope, and the enquiry.
Nearby towns appear only when you genuinely see people there, as part of that page—not as thin copies with the place name swapped.
Google Business Profile when you qualify
Google’s Business Profile eligibility rules decide whether a practice can appear on Maps. When you meet them, we match the profile name, category and description to the services and town on the website—guidelines expect that consistency.
A home address clients never visit stays off the public site; Profile address options let you hide a private door while still showing where you work. Hours and booking links go on the profile only when they are real.
| Practice shape | What we publish |
|---|---|
| Room clients visit in one town | Town in copy; room address in HTML when it is public |
| Online-only across the UK | Online scope in copy; areaServed without inventing a street |
| Hybrid online and in-room | Separate clarity on which services are where |
| Profile you manage | Website copy you can paste into GBP without rewriting the offer |
areaServed beside the service
When the page says Manchester—or online across the UK—we record the same areaServed in JSON-LD on the practice and on the service, tied to the fee sentence a person already reads.
Core crawl structure lives on SEO for therapists; this route is the deeper local brief when a real room or town strategy needs its own scope on top.
Part of the website build
Local structure for a solo practice ships inside Standard Managed (£149 setup, £49/month) or Growth Managed when each town-facing service needs its own URL. Outright builds at £650 or £995 include the same HTML and data layer. Prices include VAT.
We do not invoice local work separately from the bespoke site. After launch, Website Care updates town or fee copy together—still not a Maps ranking product.
A free website review, or a free consultation
A free website review if you already have a public site, or a free 20-minute consultation if you do not.
Local layer inside the build.
Local structure: Standard Managed £149 and £49/month, or Growth when town-facing services split URLs; outright £650/£995. Prices include VAT. No separate local invoice. Maps positions are not guaranteed.
Managed · recommended
£149
setup
+ £49/month
Then Website Care at £39/month after 12 months.
Start your managed websiteGrowth Managed
£249
setup
+ £69/month
Then Growth Website Care at £49/month after 12 months.
Choose GrowthOr buy outright
£650
or £995
Pay in full, or across 3 payments. Those payments are not the managed plan.
See outright pricesPrices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
See what is includedQuestions
- Do you guarantee top placement in Google Maps?
- No. We align eligible local facts on the site and profile; Google documents how local results are generated and does not promise fixed positions.
- Can you set up Google Business Profile for me?
- We write the website side so name, services and place match what you enter on the profile. You keep ownership of the GBP account; we do not claim we control Maps rankings.
- What if I only work online?
- We publish online across the UK (or your stated area) in HTML and structured data without inventing a town you do not serve.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
Sources
Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.