Google Ads
Google Ads for therapists and the practice website
Google Ads is Google’s paid search product, governed by Google’s advertising policies—not by this studio. If you or an agency run campaigns, the landing page should state the same service, fee and enquiry path as the ad. This guide summarises policy sources for UK therapy wording, then how a bespoke site gives ads, organic search and AI answers a clear HTML destination with structured data.
Example bespoke sites
Alder Quay is a designed example in Bristol. It is not an ads case study, a client account, or proof of click performance.
Couples therapy · Bristol or online
For the pattern between you
Two adults. You can come together, or one of you can write first. 60 minutes · £90.
- 1
Who is in the room
Couples therapy is for two of you. Relationship therapy is for one person, when the other is not coming.
- 2
The fee is on the page
£90 for 60 minutes, in Bristol or online, before you decide to write.
- 3
A short note
Names, an email, and in person or online. You do not need to tell the story in the form.
Relationship therapy · one person
When you want to look at it alone
£90
60 minutes. For one person who wants to understand a relationship, when the other person is not in the room. Same fee as couples therapy.
Bristol or online. Cancellation sits on the same page as the fee.
Names, an email, and where you would like to meet. Leave the story of the relationship out of the form.
Alder Quay Therapy
Bristol · Couples and relationship therapy
Designed example
SEO, AI AEO and language models
Landing HTML matches ads.
A slogan-only landing page wastes clicks and confuses AI summaries. We publish specific service pages so Google, ChatGPT, Claude and Perplexity quote the same fee and title whether traffic is paid or organic.
Google
Search · AI Overviews · Gemini
Google Ads policy enforcement sits in your account; the page supplies matching HTML.
- Googlebot
- Google-Extended
OpenAI
ChatGPT
ChatGPT search can read the couples fee on the couples URL an ad targets.
- OAI-SearchBot
- GPTBot
- ChatGPT-User
Anthropic
Claude
Claude sees register lines beside the service named in the headline.
- Claude-SearchBot
- ClaudeBot
- Claude-User
Perplexity
Perplexity
Perplexity can cite structured data that repeats the on-screen Offer.
- PerplexityBot
- Perplexity-User
Under the surface
Offer JSON-LD on destination.
This block is on the page because ads and SEO get conflated. The sample Offer carries the fee written in text on the landing route.
{
"@type": "Offer",
"priceCurrency": "GBP",
"description": "Session fee stated in HTML on the ad destination page"
}The website we deliver
Who runs what
Your Google Ads account holds keywords, budgets, billing and policy status. Therapist Website Studio publishes the website: services, fees, credentials and enquiry or booking actions in HTML on your domain.
Campaign setup, bid strategy and ad disapprovals sit with you or the marketer you appoint. The published website and Managed care fees cover the site layer only; ads management is outside that offer on the pricing page.
Google policy pages to read first
Google’s advertising policies apply to every ad. Therapists should also read the healthcare and medicines policy, which sets restrictions on health-related advertising and lists categories Google treats differently. Eligibility can depend on geography and certification rules on Google’s site—check the live policy rather than a blog summary.
The restricted targeting in personalized advertising policy names sensitive categories, including health, where personalized ad targeting is limited. That is Google’s ad product rule, separate from how you write the organic pages on your site.
UK advertising law and ASA guidance on health therapies expect claims to be substantiated and not misleading. Ad copy and the landing page should describe the therapy you offer without promising outcomes you cannot evidence.
Landing pages that match the ad
A click should land on a URL that names the same reader, modality and fee the ad mentions. If couples counselling is in the headline, the destination is the couples page with the couples fee in text—not a generic homepage with the fee buried in an image.
Google’s SEO starter guide and helpful content guidance describe useful, specific pages. Paid and organic channels can share that HTML; they are separate products in Google’s stack. When you are not running ads, the same pages still support SEO for therapists and AI answers.
| Element | Why it matters for ads and search |
|---|---|
| Service title in the H1 | Matches the ad’s offer line |
| Fee in visible text | Visitor sees the same price the ad implied |
| Register or membership with link | Status the ad can reference accurately |
| Offer or Service JSON-LD | Repeats the fee and service name for crawlers and AI answers |
What the studio delivers for ad traffic
We compose therapist website design so each real service has a crawlable URL, enquiry action, and structured data beside the sentences you approve. Need a dedicated route for a campaign? That URL is part of the site build when the service is genuine.
For where else a practice appears, see where to advertise a therapy practice. Therapy Search UK is a separate free directory; ads may point at your domain while directories keep their own listings.
Published prices for the practice website
Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. Prices include VAT. Outright is £650 or £995. The domain stays in your name. The monthly fee on Managed is management, not paying the site off.
Google Ads spend, agency retainers and click costs are billed by Google or your marketer, not included in these website figures.
A free website review, or a free consultation
A free website review if you already have a public site, or a free 20-minute consultation if you do not.
Site prices, not ad spend.
Landing pages are part of the website offer: Standard Managed £149 setup and £49 a month for 12 months, then £39; Growth Managed £249 and £69, then £49; outright £650 / £995. Prices include VAT. Google Ads spend is separate. Managed monthly is site management, not paying the site off.
Managed · recommended
£149
setup
+ £49/month
Then Website Care at £39/month after 12 months.
Start your managed websiteGrowth Managed
£249
setup
+ £69/month
Then Growth Website Care at £49/month after 12 months.
Choose GrowthOr buy outright
£650
or £995
Pay in full, or across 3 payments. Those payments are not the managed plan.
See outright pricesPrices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
See what is includedQuestions
- Does Therapist Website Studio set up Google Ads campaigns?
- The published offer is the practice website. You or your appointed marketer creates and runs the Ads account; we build the landing pages the ads can point to.
- Can an ad say I am the best therapist in my town?
- Google’s policies and ASA health advertising guidance restrict misleading superiority claims. The studio writes factual service and status copy for the site, not unverifiable ranking lines for ads.
- Is ads management included in Managed website care?
- Managed and Website Care cover the site—content updates, hosting and the technical layer—not keywords, bids or ad disapprovals in Google Ads.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
Sources
Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.