Therapist Website Studio

After a redesign

What happens to SEO when you redesign a therapy website—redirects, fetchable HTML, no rank guarantee

A redesign changes what crawlers and answer engines can fetch: new sentences for fee, services and status; permanent redirects where slugs change; structured data that matches the visible copy. Therapist Website Studio monitors indexing in Search Console after launch—we do not promise unchanged rankings, before-and-after position charts, or a separate SEO product sold on fear.

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Example bespoke sites

Alder Quay is a designed example in Bristol. It is not a client before-and-after or proof that rankings stayed flat.

alderquay.exampleDesigned example
Alder QuayWrite
A couple talking with a therapist in a bright room

Couples therapy · Bristol or online

For the pattern between you

Two adults. You can come together, or one of you can write first. 60 minutes · £90.

A therapist and a client talking in chairs by a window
  1. 1

    Who is in the room

    Couples therapy is for two of you. Relationship therapy is for one person, when the other is not coming.

  2. 2

    The fee is on the page

    £90 for 60 minutes, in Bristol or online, before you decide to write.

  3. 3

    A short note

    Names, an email, and in person or online. You do not need to tell the story in the form.

A woman speaking with a therapist in a bright room

Relationship therapy · one person

When you want to look at it alone

£90

60 minutes. For one person who wants to understand a relationship, when the other person is not in the room. Same fee as couples therapy.

Bristol or online. Cancellation sits on the same page as the fee.

Names, an email, and where you would like to meet. Leave the story of the relationship out of the form.

Start a conversation

Alder Quay Therapy

Bristol · Couples and relationship therapy

Open this concept

Designed example

SEO, AI AEO and language models

Redirects machines can follow.

Rank guarantees mislead after redesigns. We document redirects and HTML so Google, ChatGPT, Claude and Perplexity describe what crawlers fetch—not day-one positions.

  • Google

    Search · AI Overviews · Gemini

    Googlebot should meet 301s then new HTML on old paths.

    • Googlebot
    • Google-Extended

  • OpenAI

    ChatGPT

    ChatGPT search may quote updated fee text after launch.

    • OAI-SearchBot
    • GPTBot
    • ChatGPT-User

  • Anthropic

    Claude

    Claude reads that reassessment after moves is normal.

    • Claude-SearchBot
    • ClaudeBot
    • Claude-User

  • Perplexity

    Perplexity

    Perplexity can open SEO migration checklist for URL lists.

    • PerplexityBot
    • Perplexity-User

Under the surface

Post-redesign SEO facts.

This block is on the page because pretty designs can 404 old paths. The sample Service lists kept URLs, redirects and new HTML.

JSON-LD · schema.orgWhat the crawler is given
{
  "@type": "Service",
  "name": "SEO after therapy redesign",
  "serviceType": "Post-redesign search mechanics",
  "description": "Kept URLs, redirects and crawlable HTML"
}

The website we deliver

What search systems actually receive

On launch day the question is whether Googlebot can follow redirects to HTML that states your current offer—not whether you hold position three for a phrase we never recorded.

Keep stable URLs when they still fit; rename slugs only when the page map requires it. Changes follow Google’s site-move guidance with a written map—see therapy website redesign vs repair.

SEO mechanics we ship versus promises we refuse.
We buildWe do not promise
Stable URLs where the offer still fitsNew slugs for decoration
301 redirects for retired pathsDeleted bookmarks
Fee and status in crawlable textUnchanged ranking on day one
Structured data matching paragraphsA testimonial-led rank claim
Search Console checks after cutoverA before-and-after traffic chart we invent

Helpful content is the practice facts

Google’s helpful content and SEO starter guide frame clear pages—not keyword stuffing. After redesign, outdated fees or status lines are what answer engines may quote until HTML updates.

Launch mechanics overlap private practice website launch checklist and therapy website SEO migration checklist.

Structured data on the new templates

Service, fee and contact facts repeat in structured data beside visible copy so Google, ChatGPT, Claude and Perplexity do not cite JSON-LD that disagrees with the page.

Meta descriptions are suggestions—snippets can be rewritten by Google. AI overviews can lag corrected wording; the fix is public HTML, not a pitch we pretend guarantees recrawl timing.

What we watch after launch

Search Console shows coverage and which URLs return errors—it is not a contract that positions stay still. Submission is not the same as ranking.

We do not add a hidden “SEO month two” phase. Broader SEO retainers are separate offers on this site when you want ongoing search work beyond the redesign build.

SEO work inside the redesign price

Redirects, sitemap, crawlable pages and matching structured data are part of the published redesign at therapy website redesign cost prices—not a generator audit or a rank-protection fee.

Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. Prices include VAT. Scope: website redesign for therapists. Wider search help: SEO for therapists.

A free website review, or a free consultation

A free website review if you already have a public site, or a free 20-minute consultation if you do not.

Get my free website reviewBook a free 20-minute consultation

SEO inside rebuild price.

Redirects and structured pages are in the redesign build at list price—not a separate rank-protection fee. Prices include VAT.

Growth Managed

£249

setup

+ £69/month

Then Growth Website Care at £49/month after 12 months.

Choose Growth

Or buy outright

£650

or £995

Pay in full, or across 3 payments. Those payments are not the managed plan.

See outright prices

Prices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.

See what is included

Questions

Will I drop off Google after a redesign?
We do not promise either outcome. We keep URLs where we can and redirect the rest deliberately.
Do you publish before-and-after rankings?
No. We do not invent position charts on this page.
Is post-redesign SEO a separate product?
Redirects and fetchable HTML are in the redesign build. Ongoing SEO consulting is optional and quoted separately.

Ready for a clear next step?

Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.

Get my free website reviewBook a free 20-minute consultation

Or email hello@therapistwebsitestudio.co.uk.

Sources

Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.