Social and the site
Therapist social media or a practice website?
Instagram, LinkedIn, Facebook and similar platforms are useful places to be seen; your practice website is the address you control for fees, services, credentials and enquiry. This guide compares ownership and professional guidance fairly, then how a studio build gives search and AI answers a stable HTML home with structured data.
Example bespoke sites
Meridian Room is a designed example in Leeds. It shows a practice site without an embedded social feed— a layout concept, not a client’s posting schedule.
Time enough to say what the trouble actually is
Individual psychotherapy, usually weekly. £85 for 50 minutes. Thursdays in Leeds, and online on the other days.
The first meetings · £85
To see whether this work fits
These meetings are not an assessment, and you are not asked to send a history. A loss, a relationship, or work are ordinary places to begin.
Thursdays in the Leeds room. Other days online across the UK. Your name, your email, and which you prefer.
WriteMeridian Room
Leeds · Longer-form individual psychotherapy
Designed example
SEO, AI AEO and language models
Fees live on your URL.
Answer engines retrieve stable URLs more easily than feed captions. We host fees and credentials on your domain with structured data so Google, ChatGPT, Claude and Perplexity quote the same lines a visitor reads on the site.
Google
Search · AI Overviews · Gemini
Google fetches service URLs with fees in HTML, not only profile bios.
- Googlebot
- Google-Extended
OpenAI
ChatGPT
ChatGPT search can cite the register link on your about page.
- OAI-SearchBot
- GPTBot
- ChatGPT-User
Anthropic
Claude
Claude reads post copy that points to a dated page you control.
- Claude-SearchBot
- ClaudeBot
- Claude-User
Perplexity
Perplexity
Perplexity can follow WebSite structured data on your domain.
- PerplexityBot
- Perplexity-User
Under the surface
WebSite on your domain.
This block is on the page because social-vs-site debates invent conversion stats. The sample WebSite entity anchors facts on your domain.
{
"@type": "WebSite",
"url": "https://yourpractice.example",
"name": "Your practice name"
}The website we deliver
Two channels, different jobs
A social profile lives on the platform’s terms: layout changes, algorithm shifts, and account rules sit with the host. Your website on your domain holds the offer you approve—session types, fee in text, register or membership lines, and how to enquire—whether or not you post that week.
Many practitioners use both: a short post or reel can point to a service page; the page stays readable years later when the feed has moved on. Therapy Search UK is a separate free directory; your site remains the canonical place for the facts you want consistent everywhere.
Professional body guidance on social media
BACP publishes social media guidance for members on public communication, confidentiality and accurate description of services. Read your own body’s wording—UKCP, HCPC and others publish their own standards—and let that shape what you share in posts as well as on the site.
The ICO’s direct marketing guidance matters when a post or a form invites people onto an email list. The marketing site we compose keeps the enquiry form to contact fields; newsletters stay a separate, consented choice if you add one elsewhere.
| Fact | Strongest home |
|---|---|
| Session fee and length | Service page on your domain |
| Register or membership check link | About or credentials section in HTML |
| A timely workshop or group offer | Post linking to a dated page you control |
| Structured data for search and AI answers | JSON-LD beside the visible copy on your site |
How search and AI answers use the site
Google’s SEO starter guide describes pages that can be linked and fetched on URLs you publish. A profile bio is harder to treat as the canonical source for a fee that changed last month.
Google documents AI features in search as separate from social posts. Structured data on your domain repeats services and offers for crawlers; answer engines quote stable HTML more reliably than a caption that scrolls away.
Using social media with the site you own
Link posts to the exact service URL, not only the homepage. Keep the fee on that page in text so the click matches what you said in the post. See how to get counselling clients without social media if you prefer directories and search; the site still carries the same factual layer either way.
Homepages we compose lead with the practice offer rather than an auto-updating feed, which keeps the first screen fast and the message yours. Optional icons in the footer can link out to profiles you maintain; social account management sits outside the website build on the pricing page.
What the studio builds
Therapist website design here means pages drafted for your services, credentials and enquiry path, with structured data beside the sentences you approve. Managed care updates fees and status on the domain when your practice changes, independent of what you post on a platform.
For wider visibility choices, where to advertise a therapy practice compares the owned site with directories and other channels.
Published prices for the practice website
Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. Prices include VAT. Outright is £650 or £995. The domain stays in your name. The monthly fee on Managed is management, not paying the site off.
Social platforms are free or paid on their own terms; the studio price covers the website build and care listed on pricing.
A free website review, or a free consultation
A free website review if you already have a public site, or a free 20-minute consultation if you do not.
Website offer only.
The studio builds the owned site: Standard Managed £149 setup and £49 a month for 12 months, then £39; Growth Managed £249 and £69, then £49; outright £650 / £995. Prices include VAT. Social platforms bill separately. Domain stays in your name.
Managed · recommended
£149
setup
+ £49/month
Then Website Care at £39/month after 12 months.
Start your managed websiteGrowth Managed
£249
setup
+ £69/month
Then Growth Website Care at £49/month after 12 months.
Choose GrowthOr buy outright
£650
or £995
Pay in full, or across 3 payments. Those payments are not the managed plan.
See outright pricesPrices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
See what is includedQuestions
- Do I have to quit social media to have a studio site?
- No. The site holds the stable facts; social stays optional under your professional guidance. Many practitioners use both.
- Can the homepage show my latest posts?
- We usually keep the homepage focused on the offer and fee in text, with optional links to profiles you manage, so the page stays fast and accurate.
- Does the studio run my Instagram or LinkedIn?
- The published offer is the practice website. Posting and community management stay with you or a marketer you appoint.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
Sources
Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.