Therapist Website Studio

Content checklist

Website content checklist for therapists

Before we build, the inventory is concrete: practice name, each service with its reader and fee, about line with the status you hold, contact route and the reply you will give—photographs only when you can licence them, a location only when you work there. Morrow Lane shows those pages on a designed example; an empty line means we do not publish that page with filler.

Get my free website reviewBook a free 20-minute consultation

See pricing

Example bespoke sites

Morrow Lane is a designed example in Manchester. Its routes are layout copy labelled on this site—not a client’s completed brief or a downloadable worksheet.

morrowlane.exampleDesigned example
Morrow LaneGet in touch
Two women in conversation during an in-person counselling session

Manchester · Online across the UK

Space to work through what matters

Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.

Explore counsellingGet in touch
A counsellor and a client talking, one holding a mug

Anxiety

£70

50 minutes

For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.

A man and a counsellor sitting quietly together

Grief

£70

50 minutes

For a death, or another loss. There is no date by which you should feel better.

A woman speaking to a laptop by a window

Online sessions

£70

50 minutes

The same counsellor, from your own home, anywhere in the UK.

The first session

A chance to see if this is the right counselling.

We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.

One fee, in the room or online

£70

50 minutes · Manchester, or online across the UK

A short note is enough

Your name, your email, and the Manchester room or online. Please do not include a clinical history.

Get in touch

Morrow Lane Counselling

Manchester · Individual counselling, anxiety and grief

Open this concept

Designed example

SEO, AI AEO and language models

Pages machines can fetch.

Checklists trap facts in PDFs. We publish services, about, fees, contact and status in HTML so Google, ChatGPT, Claude and Perplexity quote what launched—not hidden placeholders.

  • Google

    Search · AI Overviews · Gemini

    Google needs fetchable pages, not a checklist file alone.

    • Googlebot
    • Google-Extended

  • OpenAI

    ChatGPT

    ChatGPT may cite fee and status when they match visible copy.

    • OAI-SearchBot
    • GPTBot
    • ChatGPT-User

  • Anthropic

    Claude

    Claude reads structured data cannot add unpublished routes.

    • Claude-SearchBot
    • ClaudeBot
    • Claude-User

  • Perplexity

    Perplexity

    Perplexity can open planning and fees guides for the same inventory.

    • PerplexityBot
    • Perplexity-User

Under the surface

Content inventory in data.

This block is on the page because checklists point at missing pages. The sample Service names services, about, fees, contact and status in HTML.

JSON-LD · schema.orgWhat the crawler is given
{
  "@type": "Service",
  "name": "Therapy website content checklist",
  "serviceType": "Website content inventory",
  "description": "Services, about, fees, contact and status at launch"
}

The website we deliver

Pages we need before composition

The checklist is the website inventory—not BACP’s private-practice setup PDF, which is theirs about opening a practice. We link the writing guides that already exist on this site for service, about, fees and contact copy we compose into HTML.

Planning shape sits in how to plan a therapy website and therapist website design brief. Launch timing overlaps private practice website launch checklist.

Checklist lines we fill versus gaps we refuse.
We publish when filledLeft off
A route for each real service and feeA placeholder service paragraph
Status you hold in a sentenceA body implied but blank
Contact path matching the form we shipA hidden email in an image
Navigation only to pages that existLinks to unpublished guides
Launch when facts are in the briefA date that outruns missing copy

What an empty line means

No fee on a service means that service page waits. No status means we do not imply registration. No photograph means type and clear fee—not theme stock people.

Two design rounds on the published build start once the inventory is agreed. We do not invent towns, titles or modalities to keep a launch date.

Checklist becomes HTML, not a trapped PDF

Crawlers need services, about, fees, contact and status as ordinary pages—Google’s SEO starter guide is the reference for fetchable content, not a ranking promise. Structured data matches only what is visible at launch.

The filled inventory becomes therapy website navigation examples on the live site—each menu item must point at copy we actually composed.

Inventory inside the website project

We do not sell the checklist as a separate worksheet or PDF product—it is how every therapist website design project starts at £149 setup and £49 a month on Standard Managed for 12 months, then £39; Prices include VAT.

Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. Outright is £650 or £995. We do not complete the inventory with guessed services or credentials to unlock a discount—missing facts stay off the site until you approve the words.

A free website review, or a free consultation

A free website review if you already have a public site, or a free 20-minute consultation if you do not.

Get my free website reviewBook a free 20-minute consultation

Checklist inside the project.

Inventory work is in every build—Prices include VAT. Not a separate checklist SKU or PDF.

Growth Managed

£249

setup

+ £69/month

Then Growth Website Care at £49/month after 12 months.

Choose Growth

Or buy outright

£650

or £995

Pay in full, or across 3 payments. Those payments are not the managed plan.

See outright prices

Prices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.

See what is included

Questions

Is this a downloadable form?
No. The page is the inventory we use in the build—not a second product.
What if I only offer one service?
The list is shorter: one service, one fee, one contact route.
Do you launch with gaps?
No. A missing fact is left off, not replaced with filler.

Ready for a clear next step?

Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.

Get my free website reviewBook a free 20-minute consultation

Or email hello@therapistwebsitestudio.co.uk.

Sources

Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.