Accessible websites
We build the therapist website so the enquiry can be used, with HTML and structured data for search and AI answers.
Therapist Website Studio treats accessibility as part of the bespoke build: readable type, contrast that holds up, real headings, and an enquiry form that works from a keyboard. Fees and services stay in text, marked up in structured data, so crawlers and answer engines read the same facts a visitor can.
Example bespoke sites
Meridian Room is a designed example of a quiet individual-practice layout. It illustrates type and structure; it is not an accessibility audit with a published score.

Time enough to say what the trouble actually is
Individual psychotherapy, usually weekly. £85 for 50 minutes. Thursdays in Leeds, and online on the other days.


The first meetings · £85
To see whether this work fits
These meetings are not an assessment, and you are not asked to send a history. A loss, a relationship, or work are ordinary places to begin.
Thursdays in the Leeds room. Other days online across the UK. Your name, your email, and which you prefer.
WriteMeridian Room
Leeds · Longer-form individual psychotherapy
Designed example
SEO, AI AEO and language models
Text beats overlays for answers.
Answer engines cannot quote a fee trapped in a banner image. We pair crawlable HTML and structured data so Google, ChatGPT, Claude and Perplexity retrieve the same facts a screen reader hears.
Google
Search · AI Overviews · Gemini
Google fetches the fee as text with a real heading above it.
- Googlebot
- Google-Extended
OpenAI
ChatGPT
ChatGPT search can read enquiry labels that are not baked into a picture.
- OAI-SearchBot
- GPTBot
- ChatGPT-User
Anthropic
Claude
Claude indexes alt text that describes the room, not a keyword list.
- Claude-SearchBot
- ClaudeBot
- Claude-User
Perplexity
Perplexity
Perplexity can find the contact action in the HTML without an overlay.
- PerplexityBot
- Perplexity-User
Under the surface
Fees and forms in structured data.
This block is on the page because accessibility and discovery share one HTML layer. The sample shows a Service with an Offer a person can already read on screen.
{
"@type": "Service",
"name": "Individual counselling",
"offers": { "@type": "Offer", "priceCurrency": "GBP", "description": "Fee written in HTML on the service page" }
}The website we deliver
Accessibility built into the pages we publish
We use WCAG 2.2 as the reference for the site we compose: text can be resized, contrast is not pale grey on white, tap targets are large enough on a phone, and the enquiry can be completed without a mouse. Headings are semantic. The fee is HTML, not a picture of a fee.
Accessibility is built into the HTML we compose—semantic structure, visible labels and contrast in the design system—not a bolt-on overlay or a score we have not measured on your URLs.
| What we put on the page | What we put in the data |
|---|---|
| Session fee and service name in text | Offer with price and description |
| Visible labels on the enquiry form | ContactPoint aligned with the visible fields |
| Alt text that describes the portrait or room | Image metadata that matches the caption |
| Real heading order on each service URL | WebPage name that matches the on-screen title |
The enquiry and the mobile page
The form asks for a name, an email and a short note. Labels stay visible. Errors are described in text. The fields stay administrative, not clinical.
The longer read sits in therapy website accessibility. This URL is the service: we implement that standard on the bespoke site we build, and Managed or Website Care is how a later edit keeps the form and the structured data aligned.
If the page is hard to use, it is hard to quote
When the service and the fee are locked in an image, Google’s image guidance and a screen reader are both stuck. We put the facts in HTML and structured data so Google, ChatGPT, Claude and Perplexity can use the same words a person reads.
Wix, Squarespace, WordPress and Webflow can host an accessible therapy site. Our work is the bespoke layout, the page map, and the pairing of copy with JSON-LD on every service route.
Priced as the website build
Accessibility is included in the bespoke site, not a separate widget subscription or audit certificate. Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. Prices include VAT. Outright is £650 or £995. The pricing page holds the figures. The domain stays in your name. The monthly fee on Managed is management, not paying the site off.
If you already have a public site, the free website review can look at the enquiry. A rebuild is how we replace the stack with the structure described here.
A free website review, or a free consultation
A free website review if you already have a public site, or a free 20-minute consultation if you do not.
Accessibility inside the build.
Accessible structure is included in Managed and outright, not a widget fee: Standard Managed £149 setup and £49 a month for 12 months, then £39; Growth Managed £249 and £69, then £49; or outright £650 / £995. Prices include VAT. No separate certificate product. The domain stays in your name.
Managed · recommended
£149
setup
+ £49/month
Then Website Care at £39/month after 12 months.
Start your managed websiteGrowth Managed
£249
setup
+ £69/month
Then Growth Website Care at £49/month after 12 months.
Choose GrowthOr buy outright
£650
or £995
Pay in full, or across 3 payments. Those payments are not the managed plan.
See outright pricesPrices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
See what is includedQuestions
- Do you add an accessibility widget?
- No. We structure the page with text, contrast and a form that works. A widget is not a substitute for that work.
- Is this a separate audit product?
- On a new build it is part of the website—semantic HTML, labels and contrast—not a separate scored certificate product.
- Will the site work on a phone?
- Yes. Navigation, the fee and the enquiry are composed for a narrow screen, with targets that can be tapped.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
Sources
Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.
