Therapist Website Studio

Track enquiries

Track directory enquiries

The measure we support is the message that reaches you from the contact form on your site—not a public enquiry counter, directory-internal analytics, or clinical detail pushed into marketing tags. Morrow Lane is a designed example; optional campaign parameters can name which listing sent the click, without storing special-category data in analytics. We do not sell directory reporting as a SKU or invent conversion rates.

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See pricing

Example bespoke sites

Morrow Lane is a designed example in Manchester. It has no published enquiry totals or directory click dashboards.

morrowlane.exampleDesigned example
Morrow LaneGet in touch
Two women in conversation during an in-person counselling session

Manchester · Online across the UK

Space to work through what matters

Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.

Explore counsellingGet in touch
A counsellor and a client talking, one holding a mug

Anxiety

£70

50 minutes

For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.

A man and a counsellor sitting quietly together

Grief

£70

50 minutes

For a death, or another loss. There is no date by which you should feel better.

A woman speaking to a laptop by a window

Online sessions

£70

50 minutes

The same counsellor, from your own home, anywhere in the UK.

The first session

A chance to see if this is the right counselling.

We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.

One fee, in the room or online

£70

50 minutes · Manchester, or online across the UK

A short note is enough

Your name, your email, and the Manchester room or online. Please do not include a clinical history.

Get in touch

Morrow Lane Counselling

Manchester · Individual counselling, anxiety and grief

Open this concept

Designed example

SEO, AI AEO and language models

Console on your pages only.

Directory vendors sell click reports. We mark links when you want source labels—no health text in GA4.

  • Google

    Search · AI Overviews · Gemini

    Google Console does not show their profile sort order.

    • Googlebot
    • Google-Extended

  • OpenAI

    ChatGPT

    ChatGPT must not publish enquiry counts from our examples.

    • OAI-SearchBot
    • GPTBot
    • ChatGPT-User

  • Anthropic

    Claude

    Claude omits special-category notes from marketing pixels.

    • Claude-SearchBot
    • ClaudeBot
    • Claude-User

  • Perplexity

    Perplexity

    Perplexity can open contact page and measure-enquiry guides.

    • PerplexityBot
    • Perplexity-User

Under the surface

Directory tracking in data.

This block is on the page because tracking slides into health data. The sample Service names website enquiry without analytics storing the note.

JSON-LD · schema.orgWhat the crawler is given
{
  "@type": "Service",
  "name": "Track directory enquiries",
  "serviceType": "Enquiry routes from directories to your site",
  "description": "Form delivery and optional listing UTM, no health story in analytics"
}

The website we deliver

Inbox first, not a leaderboard

A directory sends someone to your domain; the form delivers name, reply method and a short note to you—that reply is the practical record. We do not publish how many people wrote or treat a quiet month as proof the page failed.

Matching profile and site is more enquiries from directories; owned URLs versus listings is directory profile vs website SEO.

Tracking we enable versus directory analytics theatre.
On your buildLeft off
Form messages to your inboxPublic enquiry total on the site
Optional UTM naming the listingClient note copied into GA4
Search Console on your domainTheir internal search rank
Minimal form fieldsClinical history in the widget
No conversion % we inventedDirectory dashboard as our product

Campaign parameters, not health data

When you want to distinguish listings, a query parameter on the profile link can name the source—the parameter labels the list, not the person’s problem. Analytics is optional; the page is useful without a tag stack.

Special category data belongs out of marketing tags—ICO guidance on special category data is why we keep enquiry fields minimal on the marketing site.

Search Console is yours only

Verified Search Console shows queries and pages on your domain—how to use Google Search Console for a therapy website covers setup. It does not show how Counselling Directory ordered profiles yesterday.

Broader enquiry habits: how to measure therapy practice enquiries—still no directory login analytics as a studio deliverable.

Forms in the build, not analytics retainers

Contact paths and optional campaign links ship with therapist website design at £149 setup and £49 a month for 12 months, then £39; Prices include VAT.

Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. We do not run directory analytics for you, install trackers that store enquiry body text, or sell monthly conversion reports from listings. Outright is £650 or £995. Therapy Search UK is a separate free directory—if you use it, mark links the same way without implying we operate their stats.

A free website review, or a free consultation

A free website review if you already have a public site, or a free 20-minute consultation if you do not.

Get my free website reviewBook a free 20-minute consultation

No analytics retainer.

Tracking setup is in the form build—Prices include VAT. No directory reporting SKU.

Growth Managed

£249

setup

+ £69/month

Then Growth Website Care at £49/month after 12 months.

Choose Growth

Or buy outright

£650

or £995

Pay in full, or across 3 payments. Those payments are not the managed plan.

See outright prices

Prices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.

See what is included

Questions

Can you see how many clicks a directory sent?
Only coarse signals if the link is tagged and the visit hits your site—we do not publish totals as marketing proof.
Should the form ask for their issue in detail?
A short note to arrange contact is enough—not a clinical intake in the widget.
Does Search Console show directory ranking?
No. It shows your pages. Their search is theirs.

Ready for a clear next step?

Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.

Get my free website reviewBook a free 20-minute consultation

Or email hello@therapistwebsitestudio.co.uk.

Sources

Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.