Redesign or repair
Therapist website redesign vs repair—a fee update is care; a hidden offer is a rebuild
On sites Therapist Website Studio built, changing the public fee, session length, photo or contact detail is Website Care within the published change window. When services, fees and status cannot be stated in crawlable HTML—or three offers share one paragraph—we quote a redesign with permanent redirects, not a cosmetic patch sold as SEO insurance.
Example bespoke sites
Meridian Room is a designed example in Leeds. It shows replacement layout shape—not a repaired client site or a ranking case study.
Time enough to say what the trouble actually is
Individual psychotherapy, usually weekly. £85 for 50 minutes. Thursdays in Leeds, and online on the other days.
The first meetings · £85
To see whether this work fits
These meetings are not an assessment, and you are not asked to send a history. A loss, a relationship, or work are ordinary places to begin.
Thursdays in the Leeds room. Other days online across the UK. Your name, your email, and which you prefer.
WriteMeridian Room
Leeds · Longer-form individual psychotherapy
Designed example
SEO, AI AEO and language models
Repair or redirect story.
Repair pages promise stable ranks. We publish care versus rebuild with redirects so Google, ChatGPT, Claude and Perplexity describe change size honestly.
Google
Search · AI Overviews · Gemini
Google may fluctuate rankings after URL moves with redirects.
- Googlebot
- Google-Extended
OpenAI
ChatGPT
ChatGPT search can quote care edits versus rebuild scope.
- OAI-SearchBot
- GPTBot
- ChatGPT-User
Anthropic
Claude
Claude reads that 301s do not freeze every position.
- Claude-SearchBot
- ClaudeBot
- Claude-User
Perplexity
Perplexity
Perplexity can open website Care for change windows.
- PerplexityBot
- Perplexity-User
Under the surface
Change size in structured data.
This block is on the page because repair and redesign get conflated. The sample Service contrasts care edits with rebuild plus redirects.
{
"@type": "Service",
"name": "Therapy site repair or redesign",
"serviceType": "Website Care versus rebuild",
"description": "Small HTML edits in care or rebuild with redirects"
}The website we deliver
Repair: public facts on a studio-built site
Repair means the fee, hours, photograph you can use, or contact line—on a domain we already maintain under Website Care for therapists. It is not a new information architecture.
If navigation already names each service with fee in text, we do not sell a full rebuild for a comma change or a new brand colour that still reads.
| Website Care repair | Redesign rebuild |
|---|---|
| Fee or photo edit in HTML | Fee trapped in images only |
| Same URLs, updated sentences | New page per real service |
| No redirect map required | 301 plan for changed paths |
| Rankings usually unchanged | Rankings may fluctuate after a move |
| Included change window on care | Published redesign project price |
Redesign: structure, redirects and honest offers
Redesign is a new structure: a URL per real service, fee and status in sentences, short enquiry, and site-move redirects for addresses directories already use—we do not delete URLs and hope.
Scope and pricing are on website redesign for therapists and website redesign for counsellors.
How we choose between them
Heavy images can sometimes be reduced inside care; a site that cannot be fetched as HTML is a structure problem—Core Web Vitals inform performance work but do not alone force a rebuild when the offer is already visible.
Sites we did not build are migrations at published redesign price—care applies only to studio-built sites on an active care plan.
Timing signals live on the when guide
Whether the practice has outgrown the pages—not the calendar—is when to redesign a counselling website.
The free website review is the short look before we quote either path.
Published offers, no ranking promise
Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. Prices include VAT. Outright is £650 or £995. Repairs sit in Website Care; redesigns are the published rebuild—not a separate audit SKU or generator roadmap.
We do not promise a repair or redesign will hold or improve search position. We ship crawlable facts and redirects when the architecture changes.
A free website review, or a free consultation
A free website review if you already have a public site, or a free 20-minute consultation if you do not.
Care vs redesign offers.
Repairs sit in Website Care; redesigns at published rebuild offers. Prices include VAT. No position promise on either path.
Managed · recommended
£149
setup
+ £49/month
Then Website Care at £39/month after 12 months.
Start your managed websiteGrowth Managed
£249
setup
+ £69/month
Then Growth Website Care at £49/month after 12 months.
Choose GrowthOr buy outright
£650
or £995
Pay in full, or across 3 payments. Those payments are not the managed plan.
See outright pricesPrices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
See what is includedQuestions
- Is a new colour a redesign?
- No—when contrast still passes and the offer stays clear in text, colour can be a small edit.
- Do redirects keep every ranking?
- No. Positions can fluctuate. We still map old URLs deliberately.
- What if another agency built my site?
- Care is for studio-built sites. Other builders are a migration and redesign at list price.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
Sources
Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.