Blogging
Should you blog for SEO?
A blog is optional; clear service pages with fee and enquiry path are not. We do not sell a post quota, thin condition articles, or “blog more to rank” plans—Linden Walk is a designed example without a fake archive. When you have a specific note you will sign, it can be one page; service URLs remain the public offer.
Example bespoke sites
Linden Walk is a designed example in Edinburgh. It has no invented blog calendar or generated mental-health advice posts.
Edinburgh · online across the UK
Counselling and psychotherapy, named apart.
Choose the work that fits. Each has its own page, its own fee, and the same short way to write.
Counselling
A weekly place to start
£70
50 minutes · Edinburgh room or online
A weekly session for something you want to work on now. For adults, in Edinburgh or online.
Psychotherapy
Longer work, with its own page
£85
50 minutes · the pattern underneath
For a pattern that keeps returning, when a single conversation is not enough. Its own page, and its own fee.
Which are you asking about?
The form asks for counselling or psychotherapy, so the reply matches the work. It does not ask you to explain a history.
Name, email, which route, and Edinburgh or online.
WriteLinden Walk
Edinburgh · Counselling and psychotherapy as separate pages
Designed example
SEO, AI AEO and language models
No post quota SEO.
Blogs get sold as cheap SEO. Crawlers need truthful service pages—helpful content is not twenty generic health posts.
Google
Search · AI Overviews · Gemini
Google warns against search-first filler content.
- Googlebot
- Google-Extended
OpenAI
ChatGPT
ChatGPT must not quote unsigned clinical blog prose as your practice.
- OAI-SearchBot
- GPTBot
- ChatGPT-User
Anthropic
Claude
Claude keeps service facts ahead of archive URLs.
- Claude-SearchBot
- ClaudeBot
- Claude-User
Perplexity
Perplexity
Perplexity can open service-page and copy guides.
- PerplexityBot
- Perplexity-User
Under the surface
Blog decision in data.
This block is on the page because blogging is pitched as the whole SEO strategy. The sample Service names service pages first, optional signed note second.
{
"@type": "Service",
"name": "Should you blog for SEO?",
"serviceType": "Whether to blog on a therapist website",
"description": "Service and fee pages first, optional signed note, no post quota or rank promise"
}The website we deliver
Service pages first
Google’s helpful content guidance is why we refuse a stream of generic anxiety or trauma posts written for strangers. Crawlers need the real URLs—who you see, session shape, fee—not twenty thin articles.
Public accuracy sits in BACP’s Ethical Framework when you are BACP-aligned: marketing copy is not clinical education to anonymous readers.
| On the build | Left off |
|---|---|
| Service and fee pages first | Blog instead of a fee page |
| A note you sign | Ghostwritten health advice |
| No client stories on the site | Anonymised case posts |
| No monthly post quota | Four articles for SEO |
| No rank promise from posting | Blog more = position one |
When a single page can help
A practical note you wrote—how first sessions work in logistics, a fee change, how online sessions run—can sit beside services if you approve the words. It is not required for launch.
Copy discipline overlaps writing therapist website copy and how to write a counselling service page. Internal linking should point readers to fee and contact, not trap them in an archive.
Directories are not a blog substitute
Therapy Search UK is a separate free directory, not Therapist Website Studio—a listing is not a reason to skip service pages on your domain. We do not submit directory profiles or invent directory fees as part of Managed.
Blog scope inside the offer
Core service pages ship in therapist website design and SEO for therapists—£149 setup and £49 a month for 12 months, then £39; Prices include VAT.
Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. We do not sell monthly post quotas, condition-guide ghostwriting, or packages that promise rankings from blogging. Outright is £650 or £995. A signed note added later is Website Care or project edit work—not a cheaper SEO substitute for services.
A free website review, or a free consultation
A free website review if you already have a public site, or a free 20-minute consultation if you do not.
No ghostwrite SKU.
Blog scope is inside the build—Prices include VAT. No monthly content-mill retainer.
Managed · recommended
£149
setup
+ £49/month
Then Website Care at £39/month after 12 months.
Start your managed websiteGrowth Managed
£249
setup
+ £69/month
Then Growth Website Care at £49/month after 12 months.
Choose GrowthOr buy outright
£650
or £995
Pay in full, or across 3 payments. Those payments are not the managed plan.
See outright pricesPrices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
See what is includedQuestions
- Should I blog to get clients?
- Not as a plan we sell. Service pages state the public offer.
- Can I have one article?
- Yes, if it is yours and specific. It is not required.
- Will you ghostwrite mental-health advice?
- No.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
Sources
Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.