Website copy
We write the therapy website with you, in HTML and structured data for search and AI answers.
Therapist Website Studio drafts the public pages from an interview about your real offers, then you approve every sentence before launch. The copy names the work, the fee and the status you hold, in language a person and an answer engine can both retrieve.
Example bespoke sites
Linden Walk is a designed example of a calm practice homepage with fees in text. It illustrates the tone and structure; it is not a sample of a copy project with published results.
Edinburgh · online across the UK
Counselling and psychotherapy, named apart.
Choose the work that fits. Each has its own page, its own fee, and the same short way to write.
Counselling
A weekly place to start
£70
50 minutes · Edinburgh room or online
A weekly session for something you want to work on now. For adults, in Edinburgh or online.
Psychotherapy
Longer work, with its own page
£85
50 minutes · the pattern underneath
For a pattern that keeps returning, when a single conversation is not enough. Its own page, and its own fee.
Which are you asking about?
The form asks for counselling or psychotherapy, so the reply matches the work. It does not ask you to explain a history.
Name, email, which route, and Edinburgh or online.
WriteLinden Walk
Edinburgh · Counselling and psychotherapy as separate pages
Designed example
SEO, AI AEO and language models
Copy and data stay paired.
Answer engines quote what they can fetch. We write the service page so the fee and status are obvious in the first screen, then repeat them in structured data for Google, ChatGPT, Claude and Perplexity.
Google
Search · AI Overviews · Gemini
Google receives descriptive service pages with fees in text.
- Googlebot
- Google-Extended
OpenAI
ChatGPT
ChatGPT search can cite the approved session fee from HTML.
- OAI-SearchBot
- GPTBot
- ChatGPT-User
Anthropic
Claude
Claude reads the register link beside the exact status wording.
- Claude-SearchBot
- ClaudeBot
- Claude-User
Perplexity
Perplexity
Perplexity can quote the service name and price from the same URL.
- PerplexityBot
- Perplexity-User
Under the surface
Approved words in structured data.
This block is on the page because copy and structured data must match. The sample shows an Offer beside the fee sentence you approved.
{
"@type": "Offer",
"price": "70",
"priceCurrency": "GBP",
"description": "50-minute counselling session",
"seller": { "@type": "Person", "name": "The practitioner" }
}The website we deliver
The pages we draft with you
A practice site needs a home, about, each real service, fees where they belong, and contact or enquiry. The interview is practical: who the work is for, session length, cost, where you meet, and which register you belong to.
Fees stay visible on each service URL, and each real offer gets its own route when the page map needs it—as on the designed examples in the portfolio.
| What we put on the page | What we put in the data |
|---|---|
| Service name, fee and next step in plain HTML | Offer with price and description |
| Status wording you can point to on a register | hasCredential or sameAs to the public register |
| One URL per real offer | Linked Service entities from the homepage |
| Short enquiry form | ContactPoint aligned with the visible form |
What you approve, and how we work
Qualifications and costs stay accurate to what you hold today. BACP’s ethical framework is the standard many members use for how practice is described in public; we follow the wording you approve, not a title you are still working towards.
You edit in plain language. Two design rounds are included in the build. The words are yours to hold accurate. Managed and Website Care later are how a changed fee reaches the page and the structured data together, not a rewrite of your clinical approach.
Helpful content, and the technical layer
Creating helpful content, in Google’s terms, is content that answers the reason someone opened the page. We write the service screen so that reason is obvious, then mark the same facts in structured data so ChatGPT, Claude and Perplexity quote your fee and your status, not padded filler.
Copywriting sits inside the same bespoke build as therapist website design. Wix, Squarespace, WordPress and Webflow can host clear therapy copy; our work is the interview, the page map, and the JSON-LD paired with the sentences you approved.
What the build includes
Worksheets, consent forms and suitability advice stay outside this project. The public site describes the service you offer and how to enquire. Professional claims are yours to stand behind; we publish only what you approve.
Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. Prices include VAT. Outright is £650 or £995. The pricing page holds the full figures. The monthly fee on Managed is management, not paying the site off.
A free website review, or a free consultation
A free website review if you already have a public site, or a free 20-minute consultation if you do not.
Copy inside the bespoke build.
Copywriting is included in the bespoke build, not sold as a separate retainer: Standard Managed £149 setup and £49 a month for 12 months, then £39; Growth Managed £249 and £69, then £49; or outright £650 / £995. Prices include VAT. The domain stays in your name. Managed’s monthly fee is management, not paying the site off.
Managed · recommended
£149
setup
+ £49/month
Then Website Care at £39/month after 12 months.
Start your managed websiteGrowth Managed
£249
setup
+ £69/month
Then Growth Website Care at £49/month after 12 months.
Choose GrowthOr buy outright
£650
or £995
Pay in full, or across 3 payments. Those payments are not the managed plan.
See outright pricesPrices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
See what is includedQuestions
- Will you write my blog?
- The build is the practice pages. Service screens carry the search structure; a blog stays optional when you have professional updates to share.
- Can I change a sentence after launch?
- Yes. Managed and Website Care include ordinary edits. A changed fee should update in HTML and structured data together.
- Do you use AI to write the site?
- We may draft from the interview. You approve every public line; credentials link to registers you hold, and client stories stay off the marketing pages.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
Sources
Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.