Design and SEO
We design the therapist website and the search structure as one bespoke build, with HTML and structured data for search and AI answers.
Therapist Website Studio does not bolt search work on after the visuals. Home, about, each real service, fees and contact are composed together, with JSON-LD beside the sentences you approve, so Google, ChatGPT, Claude and Perplexity quote the same site a person reads.
Example bespoke sites
Linden Walk is a designed example of a finished practice site in Edinburgh. It shows layout and structure; it is not a measured SEO result.
Edinburgh · online across the UK
Counselling and psychotherapy, named apart.
Choose the work that fits. Each has its own page, its own fee, and the same short way to write.
Counselling
A weekly place to start
£70
50 minutes · Edinburgh room or online
A weekly session for something you want to work on now. For adults, in Edinburgh or online.
Psychotherapy
Longer work, with its own page
£85
50 minutes · the pattern underneath
For a pattern that keeps returning, when a single conversation is not enough. Its own page, and its own fee.
Which are you asking about?
The form asks for counselling or psychotherapy, so the reply matches the work. It does not ask you to explain a history.
Name, email, which route, and Edinburgh or online.
WriteLinden Walk
Edinburgh · Counselling and psychotherapy as separate pages
Designed example
SEO, AI AEO and language models
The layout ships with quotable facts.
Design-only handoffs often drop structured data. We keep Google, ChatGPT, Claude and Perplexity aligned with the approved layout by pairing every service screen with matching JSON-LD.
Google
Search · AI Overviews · Gemini
Google receives menu links in HTML, not only in graphics.
- Googlebot
- Google-Extended
OpenAI
ChatGPT
ChatGPT search can cite a fee that lives in text beside the designed heading.
- OAI-SearchBot
- GPTBot
- ChatGPT-User
Anthropic
Claude
Claude reads the register link in the styled about section.
- Claude-SearchBot
- ClaudeBot
- Claude-User
Perplexity
Perplexity
Perplexity can follow the enquiry control rendered as part of the page.
- PerplexityBot
- Perplexity-User
Under the surface
Bespoke UI, same JSON-LD.
This block is on the page because design and discovery are one build. The sample Service matches a route the navigation already exposes.
{
"@type": "Service",
"name": "Therapist website design and SEO",
"serviceType": "Combined practice website and search structure"
}The website we deliver
One project: bespoke design and crawlable architecture
Type, colour, spacing and photography are chosen with you across two included design rounds. Under that surface, each service you actually offer can sit on its own URL, with the fee in text and a short enquiry.
A page that hides the only copy of the fee in a picture fails the test we build to. Crawlable HTML, a sitemap, and structured data that repeats the visible offer are part of the same delivery, not a retainer sold afterwards.
| What we put on the page | What we put in the data |
|---|---|
| Bespoke layout and navigation in HTML | WebSite and WebPage entities on live URLs |
| One URL per real service with the fee in text | Offer linked to each service page |
| Status wording with a register link | hasCredential or sameAs to the public register |
| Enquiry styled as part of the design | ContactPoint aligned with the visible form |
Standard, Growth, and where to read more
Standard Managed fits a solo practice with one clear offer. Growth Managed is when couples work, online sessions, supervision or other services each need their own page and fee. The design pages go deeper on title and modality; the SEO service page goes deeper when the site already exists and only the structure needs work.
Buying design and search structure together does not create a third price. Copy and SEO is the brief when the words on an existing site are the gap. This page is the combined new build.
The technical layer under the design
Google’s starter guide describes clear pages and useful links. Structured data repeats the fee and the service name. Creating helpful content is the editorial standard for each screen.
Wix, Squarespace, WordPress and Webflow can host a therapy site. Our price is for the bespoke map, the copy written for retrieval, and the JSON-LD paired with the design you approved.
Published prices, one list
There is no bundled figure beyond the pricing page. Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. Prices include VAT. Outright is £650 or £995. After the managed term, Website Care is £39 or £49 on a site this studio built. The domain stays in your name. The monthly fee is management, not paying the site off.
Managed is the usual way in; see managed websites for hosting and edits after launch. Design and search structure ship together; the deliverable is the site, its pages and structured data.
A free website review, or a free consultation
A free website review if you already have a public site, or a free 20-minute consultation if you do not.
One price list for the combined brief.
Design plus search structure uses the same figures as every commercial page—no bundle surcharge: Standard Managed £149 setup and £49 a month for 12 months, then £39; Growth Managed £249 and £69, then £49; or outright £650 / £995. Prices include VAT. The domain stays in your name.
Managed · recommended
£149
setup
+ £49/month
Then Website Care at £39/month after 12 months.
Start your managed websiteGrowth Managed
£249
setup
+ £69/month
Then Growth Website Care at £49/month after 12 months.
Choose GrowthOr buy outright
£650
or £995
Pay in full, or across 3 payments. Those payments are not the managed plan.
See outright pricesPrices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
See what is includedQuestions
- Is there a special package price?
- No. The prices are Standard Managed, Growth Managed, or outright on the pricing page. Combining design and SEO does not add a new figure.
- Which page should I read first?
- This one if you want both in a new build. Therapist website design if title and services are the question. SEO for therapists if the site already exists.
- Do I have to stay on Managed?
- It is the usual way in. Outright buys the custom site, with optional Website Care afterwards.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
Sources
Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.