Therapist Website Studio

Copy and SEO

We separate each therapy offer on its own URL, with fees in HTML and structured data for search and AI answers.

Therapist Website Studio interviews you, then rebuilds the information architecture when every service lives in one scrolling page. Each real offer gets its own URL, plain sentences, and JSON-LD that repeats the fee and the status you hold, so Google, ChatGPT, Claude and Perplexity can quote one offer at a time.

Get my free website reviewBook a free 20-minute consultation

See pricing

Example bespoke sites

Meridian Room is a designed example with separate routes for longer work. It shows structure and copy; it is not a copy-and-SEO case study with measured results.

meridianroom.exampleDesigned example
A woman on a video call at a desk

Time enough to say what the trouble actually is

Individual psychotherapy, usually weekly. £85 for 50 minutes. Thursdays in Leeds, and online on the other days.

Shelves of books in a quiet room
A man and a therapist sitting opposite each other at a first meeting

The first meetings · £85

To see whether this work fits

These meetings are not an assessment, and you are not asked to send a history. A loss, a relationship, or work are ordinary places to begin.

Thursdays in the Leeds room. Other days online across the UK. Your name, your email, and which you prefer.

Write

Meridian Room

Leeds · Longer-form individual psychotherapy

Open this concept

Designed example

SEO, AI AEO and language models

Sentences answer engines can cite.

Muddy copy fails both people and answer engines. We separate offers so Google, ChatGPT, Claude and Perplexity can quote one fee and one status without inventing keyword volumes.

  • Google

    Search · AI Overviews · Gemini

    Google receives descriptive titles on separate service URLs.

    • Googlebot
    • Google-Extended

  • OpenAI

    ChatGPT

    ChatGPT search can cite the session fee beside the session length in text.

    • OAI-SearchBot
    • GPTBot
    • ChatGPT-User

  • Anthropic

    Claude

    Claude follows the register link next to the exact status wording.

    • Claude-SearchBot
    • ClaudeBot
    • Claude-User

  • Perplexity

    Perplexity

    Perplexity can traverse internal links from service to contact in HTML.

    • PerplexityBot
    • Perplexity-User

Under the surface

Copy matched to JSON-LD.

This block is on the page because copy and SEO share one fact layer. The sample Offer matches the fee sentence on the service screen.

JSON-LD · schema.orgWhat the crawler is given
{
  "@type": "Service",
  "name": "Couples counselling",
  "url": "https://yourpractice.example/couples-counselling",
  "offers": { "@type": "Offer", "priceCurrency": "GBP", "description": "Fee written on the service page" }
}

The website we deliver

When copy and search structure are the same job

A homepage that mentions CBT, couples work and supervision in one paragraph gives an answer engine nothing clean to cite. We give each real offer its own reader, its own fee in text, and headings that describe the work.

This is not a keyword list. We use the words you use with clients, the place you work, and the online reach you offer, then place them in titles, body copy and structured data.

Quotable offers on the page, and in structured data.
What we put on the pageWhat we put in the data
One URL per service with its own fee sentenceOffer linked to that service URL
Status wording you hold, with a register linkhasCredential or sameAs to the public register
Internal links from service to enquiryContactPoint on the same page as the offer
Titles and headings that name the work plainlyWebPage name that matches the visible H1

Helpful content, not filler pages

Creating helpful content is the editorial test: the page should answer why someone opened it. We write the service screen for that reason, then mark the same facts in structured data.

Fresh copy from scratch on a new site is described on therapy website content writing. SEO for therapists goes deeper on search structure when the words are already clear.

Rebuild, copy pass, or design together

If the visual design still serves the practice but the offers are muddy, we change structure and sentences on the existing stack or move you through a rebuild. If you want design and architecture decided together, see website design and SEO for therapists.

Wix, Squarespace, WordPress and Webflow can host clear service pages. Our work is the interview, the page map, and the pairing of approved copy with JSON-LD on every route.

Published prices for the website we deliver

When the project is a bespoke site, copy and SEO sit inside the same packages as every other commercial page: Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. Prices include VAT. Outright is £650 or £995. The pricing page is the only price list. The domain stays in your name. The monthly fee on Managed is management, not paying the site off.

We say in the free website review or a consultation whether you need a rewrite on an existing site or a full build, before anyone pays the published figures.

A free website review, or a free consultation

A free website review if you already have a public site, or a free 20-minute consultation if you do not.

Get my free website reviewBook a free 20-minute consultation

Copy and structure in the build.

Service-page rewrites ship inside Managed or outright, not a keyword retainer: Standard Managed £149 setup and £49 a month for 12 months, then £39; Growth Managed £249 and £69, then £49; or outright £650 / £995. Prices include VAT. Managed’s monthly fee is management, not paying the site off.

Growth Managed

£249

setup

+ £69/month

Then Growth Website Care at £49/month after 12 months.

Choose Growth

Or buy outright

£650

or £995

Pay in full, or across 3 payments. Those payments are not the managed plan.

See outright prices

Prices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.

See what is included

Questions

Do I need a new design as well?
Not always. If structure and sentences are the gap, we change those. A full bespoke rebuild is the same Managed or outright prices on the pricing page.
Will you add a blog?
When you have something specific and professional to publish, a blog can sit beside the service pages; the service map still carries the search structure.
How is this different from the SEO service page?
The SEO service focuses on search architecture. This project includes rewriting service pages when the words themselves are the gap.

Ready for a clear next step?

Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.

Get my free website reviewBook a free 20-minute consultation

Or email hello@therapistwebsitestudio.co.uk.

Sources

Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.